Our Story

Our Story: A Lifetime of Craft, A Legacy of Family

From Dallas Roots My journey into the world of fine jewelry began over two decades ago. Born and raised in Dallas, Texas, I found my calling early—entering the jewelry field at just 15 years old. What started as a fascination with metals and stones evolved into a lifelong obsession with craftsmanship and quality.

The vision for Demali&RiverCo truly came to life while I was living in Gun Barrel City. I wanted to build more than just a store; I wanted to create a destination where technical expertise meets personal connection. With the unwavering support of my wife, who helped build and launch this dream, we opened our doors to provide a jewelry experience that stands apart from the corporate giants.

The Meaning Behind the Name Family is the heartbeat of everything we do. The name Demali&RiverCo is a tribute to our three children: Demi, Cali, and River. Every piece we sell and every custom design we create is part of the legacy we are building for them. When you shop with us, you aren’t just a customer; you’re supporting a family-owned dream.

GIA Certified Expertise In an industry where trust is everything, I believe in backing passion with education. I earned my certificates and degrees from the Gemological Institute of America (GIA), specializing in Diamonds, Diamond Grading, and Applied Jewelry. As a member of the GIA Alumni Collective, I bring a rigorous, expert standard to every diamond and gemstone we handle. Whether you are looking for an investment-grade stone or a custom heirloom, you are getting the benefit of a GIA-certified professional's eye.

Fine Jewelry Meets Modern Fashion At Demali&RiverCo, we believe elegance should be accessible. While our focus is on fine and custom jewelry, we’ve expanded to include a curated fashion line. This allows us to offer a complete style experience—high-end craftsmanship paired with contemporary wear that fits your lifestyle.

We invite you to explore our collections, born from a lifetime of experience and a love for the craft.